.ee is the gateway to Estonia!

The past few weeks brought three important international meetings that looked at the domain industry from different angles, yet reached many of the same conclusions. CENTR Jamboree brought together European top-level domain registries, Nordic Domain Days focused on practical solutions alongside industry experts, and ICANN83 discussed global internet governance and policy development. One topic stood out most clearly across all three events: DNS abuse and the question of what role registries should play in ensuring internet security.

Last Friday's Meta outage was short, but it was a useful warning for every business that depends too heavily on social platforms. On June 12, Facebook and Instagram experienced service disruptions, in addition problems with Ads Manager tools as well. For some brands, that meant reduced visibility, interrupted campaigns, delayed communication: a reminder that they do not actually control the platforms where much of their audience lives.

The Estonian Internet Foundation (EIF) has published the .EE annual report, providing a comprehensive overview of the national domain’s development, registration trends, and impact on the international market in 2025. The publication highlights the business directions and changing trends reflected in domain names registered by startups. In addition, the annual report examines the impact of artificial intelligence on domain registrations and name choices.