The Baltic Domain Days 2025, held on October 7–8 in Tallinn, Estonia, brought together domain industry experts, policymakers, and IT professionals from across Europe.

We’ve all heard stories of scammers tricking companies out of hundreds of thousands of euros, even here in Estonia, and even targeting smart, educated people. In 2024 alone, there were 624 serious fraud cases in Estonia, according to CERT-EE, and the total loss reached nearly 7 million euros.

In today’s digital world, social media is a central part of business marketing and brand identity. It’s no longer just a place to post updates from time to time, it’s a strategic channel for reaching customers. But building your entire marketing strategy only on social media comes with serious risks. Let’s take a closer look.