.EE Co-Marketing Program

.EE CO-MARKETING PROGRAM 2025

The Estonian Internet Foundation (EIF) is launching a co-marketing program to support .ee registrars and the quality of the .ee zone. The program will also help increase the visibility of .ee and highlight its value to end-users. The objectives and conditions of the program are designed to be equal and feasible for all registrars. We invite all accredited .ee registrars to participate in the co-marketing program.
Objective of the co-marketing program

The objective set by the EIF for .ee co-marketing projects is:
Enhancing the quality of .ee:
  • by renewal of registrations and encouraging new long-term registrations, i.e. at least two-year registrations
  • by use of domain-related services (e-mail, web hosting, etc.) when registering a domain name
With these objectives, we will improve the quality of the .ee zone and provide long-term value to domain registrants. These are based on the results of the studies carried out by EIF and CENTR, according to which the motivators for renewing a domain registration are more favourable prices, use of a domain-related service and understanding the value associated with a long-term domain registration.

In order to meet these objectives, registrars can choose the marketing activities that suit them best, such as:
  • a promotional campaign for .ee registration renewal
  • a promotional campaign for .ee multi-year registration
  • a promotional campaign for .ee registration with an added service (web hosting, server service, DNSSEC, etc.)
  • other reasoned activities that would be consistent with the objectives set

Conditions of the co-marketing program

The total budget for the co-marketing projects is EUR 50 000. The maximum funding amount for a project is up to EUR 10 000 per registrar.

The framework for the co-marketing projects is set through specific conditions. However, registrars remain free to design the marketing activities and channels that are appropriate to the conditions and the objectives set. Where necessary, we will consult the registrars on the design of their projects and create a .ee marketing toolbox with messages and simpler visuals that the registrars can use where desired.

The conditions set for projects are:
  • the projects must meet the objectives set by EIF;
  • the focus of marketing activities must be on the .ee domain, and advertising or promotion of other domains is not allowed (except for international registrars that have an alternative domain for a business name or trademark);
  • the .ee domain may be advertised in combination with other domain-related services offered by the registrar (examples given above);
  • the funding may only be used for marketing activities (including the purchase of marketing services, but may not be used as a salary fund for the company’s employees);
  • the project registrar's own contribution has to be 10% (which can be used to cover the staff costs);

The best projects, which will be supported by EIF, are selected on the basis of the evaluation criteria from among the projects that meet the conditions. EIF will conclude a contract with the beneficiary registrars, under which the funding will be paid after signing the contract and before the start of the planned activities. All project-related activities must be carried out during the calendar year, but where desired, they may be carried out in several parts within a single project. At the end of the activities, an overview of the materials used and the results achieved must be submitted to EIF.

EIF support

EIF coordinates applications for co-marketing projects and, depending on their nature (e.g. in the case of discount campaigns), also the period during which the activities will be carried out.
In order to provide the best support and facilities for .ee registrars, EIF will develop a .ee marketing toolbox which includes the following elements:
  • .ee visual promotional materials (for digital channels in different sizes)
  • .ee domain-related signs and design elements
  • .ee general messages
The toolbox can be used to promote .ee by all the registrars. The elements in the toolbox can also be adjusted or edited where desired.

Submission of a co-marketing project

Co-marketing projects are assessed anonymously by the form below. This involves an EIF staff member anonymising for the evaluation panel the name and contact details of the person submitting the project. Please write your co-marketing project in the third person.

The application deadline is 31.12.2024. The deadline for submitting the project summary is 31.12.2025. If you have any additional questions, please contact us at mare@internet.ee.

Submission form is also available here: https://forms.gle/DD9vJUsp2j5nE13u6