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.ee Domain Name Trends in the First Half of 2024
Wordcloud of the most popular words used in .ee domains in 2024.
As expected, the most popular keywords in domain names during this period include "auto," "rent," and "Estonia." With autumn approaching, topics related to school and education have once again surged in popularity among Estonians. Interestingly, "Tallinn" has climbed back up the rankings of cities in recent months. Earlier in the year, it had been dethroned from the top spot by the cultural capital "Tartu." The close rivalry between the two cities continues, but by the mid-year point, they stand neck and neck.
Summer has brought many weddings, and this is reflected in domain names associated with the occasion. Notably, keywords related to loans have seen a significant decline in the second quarter, likely indicating reduced demand for such services and an overall improvement in living standards. Additionally, there has been growing interest in keywords related to "studio" and "Nordic" activities. Pride in the (digital) nation is evident, with more references to Estonia appearing in new domain names.
Top 10 Keywords in Domain Names in the First Half of 2024:
- auto
- eesti
- rent
- ehitus
- kodu
- shop
- kool, maja
- e, estonia
- pro
- digi
The global popularity of the .ee domain has also grown this year, partly due to the auction of reserved domains that concluded recently. This unique opportunity attracted new international registrants, whose share among new domain owners has noticeably increased.
However, there has been a slight decline in domain renewal rates. Additionally, we’ve observed a shift in preference from 3-year to 2-year registrations, reflecting some uncertainty among domain holders and entrepreneurs. Nonetheless, maintaining a domain is essential for safeguarding your personal or company’s digital identity. Losing it can expose you to various cyber threats. Therefore, we strongly recommend keeping domain registrations updated and considering long-term options for better protection.
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The Race for Reserved .ee Domains: Auction Results and Impact
The Estonian Internet Foundation recently released reserved and blocked .ee domains to the market. These domains had been unavailable for over a decade but were made accessible to the public starting in the spring of 2023. Among the available domains were Estonian place names, country names, as well as single letters and numbers. What were the most sought-after domains and their winning bids? Here’s an overview of the results.
Domain Name Not Renewed? It Can Be Accompanied by These Cyber Threats
The Estonian Internet Foundation recently conducted a study focused on the .ee domain registration renewal process. The results revealed that many respondents are aware of various cyber threats related to the loss of domain registration. However, there are also those who believe there are no threats. Since a domain is one of the most valuable assets in the digital world, we will review the potential cyber threats you should consider before deciding not to renew your domain registration.
The Future of Digital Identity: Exploring the Digital Wallet and Euro in Estonia
The Estonian Internet Foundation took a closer look at digital wallets during this year's Opinion Festival discussion.